Posts tagged awareness
How does video fit in your marketing funnel?

If you’ve spent any time doing research about content marketing, you’re likely to have come across something called the marketing funnel. You need content aimed at each phase of the funnel – starting with initial awareness, which should generate attention and drive engagement in the form of interest and evaluation. Advocacy from previous customers or clients can help to give a little nudge through the stem of the funnel - the sale. Finally, in order to keep those customers, you’re going to want to keep the conversation going and foster loyalty, which leads to repeat sales and higher referral rates.

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