Firwood Lessons Part 1: How to Upload a Video to YouTube

In the first part of our Firwood Lessons series, we walk you through the basics of uploading your first video to YouTube.

Don't forget to like and subscribe! Next time we will be covering more advanced options such as custom thumbnails, captions, playlists and custom urls.

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How does video fit in your marketing funnel?

If you’ve spent any time doing research about content marketing, you’re likely to have come across something called the marketing funnel. You need content aimed at each phase of the funnel – starting with initial awareness, which should generate attention and drive engagement in the form of interest and evaluation. Advocacy from previous customers or clients can help to give a little nudge through the stem of the funnel - the sale. Finally, in order to keep those customers, you’re going to want to keep the conversation going and foster loyalty, which leads to repeat sales and higher referral rates.

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What types of video can help you?

You’ve heard all the stats – Over 50% of marketers worldwide cite video as the type of content with the best ROI. Click-through rates in email campaigns double (or even triple) when video is included. And most importantly, professionally-produced video out performs user-generated video by 30%. The truth is, utilizing high-quality video to drive sales is an absolute necessity in 2016.

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